Football business.
Built around the structures, pressures and decisions of professional clubs. Your business is our starting point.
BUILT FOR THE BUSINESS OF FOOTBALL
The next advantage.
Built with AI.
Driven by you.
We bring AI into football. And football into AI.
Technology, expertise and the confidence to move your club forward.
90+ THE FOOTBALL AI HUBFOR THE PEOPLE LEADING THE GAME
01 / THE 90+ APPROACH
Great technology.
Greater possibilities
in the right hands.
AI creates value when your people know how to use it.
90+ brings together football business expertise, artificial intelligence and legal know-how. We help professional clubs introduce practical AI solutions, build internal capability and develop the applications their business needs next.
From the boardroom to daily operations. From your first assistant to your own ideas.
THREE DISCIPLINES. ONE PARTNER.
Football understanding meets AI capability.Artificial intelligence.
Practical assistants, agents and workflows that connect AI’s possibilities with the work your teams do every day.
Legal & governance.
Football regulations, data protection and responsible AI use considered together, with people and accountability at the centre.
02 / OUR SOLUTIONS
Two ways in.
One way forward.
Put AI to work today.
Build the capability for tomorrow.
TECHNOLOGY & APPLICATIONS
Your next team member.
AI OFFICE
Your next team member.
A new way to work.
A football-specific AI management layer, designed to connect your club’s information, responsibilities and decisions across finance, transfers, contracts and administration.
Bring AI into the context of your club. Turn information into a clearer management view, with your people directing the work and reviewing the results.
Discuss AI Office ↗ AI OFFICEILLUSTRATIVE WORKFLOWA clearer view.
A better starting point.
What needs our attention this week? ↑
01
Bring information together
Club documents & business context
02
Explore the implications
Analysis, questions & scenarios
03
Keep people in control
Review, judgement & approval
Your expertise. Supported by AI.
THE STRATEGIC QUESTION
4 reasons why football clubs need their own AI engine.
Your club needs more than answers.
It needs a connected view.
A player contract is never just a document. It connects sporting ambition, financial commitments, regulatory requirements and board responsibilities.
90+ AI Office is designed as the football-specific AI management layer between your club’s data, the models you use and the decisions you make.
THE 90+ CONCEPT
YOUR CLUB’S DATAContracts · Finance · Club knowledge
↓90+ AI OFFICEContext · Responsibilities · Workflows · Control
↓LEADERSHIP DECISIONSPriorities · Scenarios · Human approval
Powered by suitable AI models.
Directed by your club’s priorities.
Four reasons.
One club-wide AI engine.
Protect what matters.
Connect how your club works.
- DATA & CONFIDENTIALITY
Protect confidential club data.
Player contracts, salaries and transfer negotiations demand more than individual AI accounts. A club needs a defined data environment, task-specific access and clear retention rules, with transparent data flows and external model processing.
- RESPONSIBILITY & APPROVAL
Keep decisions under club control.
Finance, sporting management, legal and the board have different responsibilities and authority. A club-wide AI engine must connect the right people, permissions and review steps, with consequential actions subject to human approval.
- COST & USAGE
Control AI costs and assess value.
Separate AI accounts make club-wide oversight difficult. Leadership needs a connected view of usage, model costs and budgets across departments and tasks to understand adoption, manage spending and assess value.
- FOOTBALL CONTEXT
Connect the full football business.
A transfer affects cash flow, salary commitments, registration, internal authority and communication at once. A specialised AI engine needs football-specific workflows that connect these implications in one management view.
ILLUSTRATIVE MANAGEMENT WORKFLOWOne term sheet.
One term sheet.
A club-wide decision.
A proposed signing arrives. The leadership question is bigger than “What does the document say?”
01 Connect the implications+
Finance: fees, instalments, bonuses, cash flow and budget impact.
Legal & sporting: terms, deadlines, squad planning and registration.
Governance: applicable rules, approval thresholds and responsible decision-makers.
02 Prepare the leadership view+
The Captain concept brings the work together into a prioritised management brief: financial scenarios, regulatory checkpoints, responsible colleagues, open questions and options for action.
03 Keep the decision with people+
Club leaders and specialists review the analysis. Legal conclusions require expert review; contracts, payments and external announcements follow the club’s approval process.
FROM QUESTIONS TO CONTINUOUS OVERSIGHTKnow what needs attention.
Know what needs attention.
Before the next meeting.
The vision extends to monitoring contract deadlines, bonus triggers, financial deviations and relevant rule changes, with a Captain that prioritises alerts and prepares leadership briefings.
Modern AI models provide powerful analysis. The 90+ difference is the football-specific layer around them: club context, permissions, workflows and management control.
Capabilities described here outline the product direction. Available workflows, integrations, data processing arrangements and controls are confirmed for each implementation.
Discuss your club’s requirements ↗EDUCATION & ENABLEMENT
Build capability.
ACADEMY
Build capability.
Create your own advantage.
Equip your executives and teams to use AI confidently and responsibly. From first steps to shaping your own assistants, we combine practical learning with personal support.
Explore your club’s pathway ↗01 AI Education +
Understand AI, ask better questions and critically assess results. Build practical skills around real football business tasks.
02 AI Onboarding +
Introduce AI Office, organise club information, define access and activate your first applications with hands-on guidance.
03 AI Coaching +
Develop your skills through personal coaching, workshops and support for better workflows and your own AI assistants.
04 AI Governance +
Establish responsibilities, review processes and guidelines for confidential data and responsible AI use.
05 AI Success +
Review adoption, identify useful new applications and continuously improve the value AI brings to your club.
03 / BUILT INSIDE YOUR CLUB
The best use cases
haven’t been imagined.
Yet.
Your people know your club best. We give them the tools, knowledge and support to turn everyday challenges into new AI applications.
From using AI to shaping what comes next.
YOUR NEXT MOVE
Start with your club.
Build from there.
A focused conversation.
A practical path forward.
Set the priorities.
Explore where AI could support your leadership team and everyday operations.
Start with purpose.
Identify the right applications, prepare your people and agree how success will be reviewed.
Make it your own.
Deepen your skills, refine workflows and develop the next ideas from inside your club.
04 / THE PEOPLE BEHIND 90+
Human expertise.
A shared ambition.
Business, technology, law and design.
The team bringing it all together.
MANAGING DIRECTOR
Christian Daudert
Certified AI Manager TUEV®
CHIEF TECHNICAL OFFICER
Lennart Bloedorn
Senior Developer · AI Specialist
CHIEF LEGAL OFFICER
Dominik Heer
Lawyer, Owner of Legal 90+
UI / UX DESIGN
Martin Dahms
Art Director · Brand, UX & UI Designer
OUR DIGITAL COLLEAGUESAnd a team that
And a team that
goes beyond human.
Alongside our people, numerous AI assistants and agents support the work of 90+.
They help us explore ideas, analyse information and develop solutions. Our people provide direction, review the results and remain accountable.
Human-led. AI-supported.
CONTACT / LET’S MOVE THE GAME FORWARD.
Your club’s next chapter.
Let’s build it.
A conversation about your ambitions,
your challenges and what AI could make possible.
OUR COMPANY
8834 Schindellegi
Switzerland
Holoswitch GmbH
Chaltenbodenstrasse 88834 Schindellegi
Switzerland